How to Get Ahead in Advertising

1989 "The career where two heads are better than one."
6.8| 1h35m| R| en| More Info
Released: 05 May 1989 Released
Producted By: Virgin Films
Country: United Kingdom
Budget: 0
Revenue: 0
Official Website:
Synopsis

Pressure from his boss and a skin-cream client produces a talking boil on a British adman's neck.

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Reviews

FeistyUpper If you don't like this, we can't be friends.
UnowPriceless hyped garbage
HeadlinesExotic Boring
Caryl It is a whirlwind of delight --- attractive actors, stunning couture, spectacular sets and outrageous parties. It's a feast for the eyes. But what really makes this dramedy work is the acting.
emmellpowell I imagine the handful of other people who have watched this film were largely, like myself, drawn to it by the desire for something - anything - that could possibly be as good as Withnail and I.This is BETTER.The premise is quite simple. Richard. E Grant plays a disenchanted, unenchanting advertiser, who is not only struggling with his social life, but also with his latest pitch - a new cream to cure boils. After spending a weekend frying his brain over it, he has an epiphany (or a breakdown) and decides that he has finished with advertisement. He shows this by removing every object 'corrupted,' by the industry. Chickens are thawed in the toilet, and televisions drowned in the bath.If any other writer worked with this plot, the film would be much less interesting. We would see the protagonist discovering what really matters. Love. Giving money to the poor. He would decide to go back to advertising - but this time, with integrity. The last scene would have him doing an advertisement for a charity, before stepping into the loving arms of his wife, Julia.Of course, it's not any other writer. It's Bruce Robinson. This means insanity. This means genius. This means...talking boils? Yes, that's right. A talking boil. This character - played by Bruce Robinson - hangs about on Richard. E Grant's neck, slowly destroying his life. No one else could lend so tragic an edge to this farcical comedy. Richard E Grant does another effortlessly beautiful turn as the supplanted husband, forced into submission by the malignant pustule controlling his life.I won't spoil the ending for you - but you must see this film. Like Withnail and I, it only has a couple of large characters. The setting is small and the plot strange. Not an awful lot happens, but you will feel every beautiful insult or idiom sinking into your brain, ready to be used on the next person who cheeses you off.
Raegan Butcher This movie is a riot. Richard E Grant gives an amazingly intense performance. His entire role seems to consist of nothing but brilliantly scabrous monologues. His acerbic take on everything around him starts at a fever pitch and then giddily topples over into outright inspired lunacy. See this film if for no other reason than to get a glimpse of him naked save for a kitchen apron, gleefully stuffing raw chickens down the toilet drain and all the while explaining, " Everything I do makes sense, everything i do has a reason!"I prefer this style of over the top attack much more than the drier and more subtle (!) mode employed by both writer-director Bruce Robinson and Richard E. Grant in their first collaboration, WITHNAIL & I.The heights of comic outlandishness achieved in HOW TO GET AHEAD IN ADVERTISING is something that is rarely achieved by any film and it is doubly commendable that everything done here ( no matter how tastelessly crazy) still never stoops to the childishly vulgar levels that most American comedies regularly splash about in like mental asylum inmates happily playing with their own feces. Yes, despite everything this film attempts ( and achieves) it still retains a sense of sophistication that shows what thuddingly awful garbage ( i am looking directly at you AUSTIN POWERS, SCARY MOVIE, etc, etc) is usually regarded as the height of comedy.
Ricky Roma In Withnail & I, Bruce Robinson made one of the funniest films there is. Therefore it's always going to be hard for anything else he's made to equal his debut. However, in How to Get Ahead in Advertising he comes mighty close.The reason why Robinson's second film fails to match Withnail & I is because at times it becomes too preachy. There are some great speeches in the film; some wonderful digs at consumerism, but occasionally it descends into uninteresting ranting. Yeah consumerism can turn us into unthinking automatons, and yeah big business is greedy, but you don't really need to point it out so blatantly. We already know this. The film works much better when illustrates the BS or when it jabs at it. It doesn't need to get on its soapbox.One of my favourite bits in the film is when Bagley (Richard E. Grant) – a cocky advertising executive who suddenly loses his magic touch when he has to sell boil cream – is listening to a bunch of idiots talking about a newspaper article. As a person who makes a living out of lying, he's appalled that they believe what the press tells them. They then begin to argue (there's a great bit when an Irish priest insists that a woman in a vice den had peanut butter smeared across her tits; it was in the paper so it must be true) and the conversation quickly turns to the boil cream that Bagley has become obsessed with. "They're incurable, all of them. I know that and so does everybody else. Until they get one. Then the rules suddenly change." And then he has a dig at the priest. "They want to believe something works. He knows that, which is why he gets a good look-in with the dying." It's a great scene; it's funny as hell and it also has a good point to make: people consume less out of desire and more out of a desperate sort of hope, or even fear; they hope this product or that product will fill the hole in their lives. They hope it will be the answer to all their problems. And thankfully this scene refrains from the preaching that affects the latter stages. Instead it goes right for the jugular.But my favourite scene of all is the one with the psychiatrist – Bagley has quit his job and developed a hideous boil of his own, one that talks to him and one that has a face. He's talking to the quack with a big bandage on his shoulder. He rants for a while about the way advertisers have ruined television, and then all of a sudden, after silence, the boil speaks. The way it's presented in the film, the boil (at first) has a separate voice to Bagley's. He's not portrayed as Gollum with a satanic pimple; he's not talking to himself. But at the same time you're never really sure whether you're seeing things from Bagley's perspective. He's gone totally crazy, so he may very well be the one saying all this crap. Plus the boil only speaks when Bagley's not looking the other person in the face. But what I love about the scene is the filth the boil speaks and Grant's reactions. His hysteria is hilarious (there's another magnificent bit of hysteria in the film – when the boil first 'speaks', Bagley is so shocked that he runs to the kitchen, shaking and spazzing like he's got St Vitus' dance. Grant is amazing at working himself up into a lather). And then the boil asks Bagley to tell the shrink about his grandfather. "My grandfather was caught molesting a wallaby in a private zoo in 1919." "A wallaby?" "It may have been a kangaroo. I'm not sure." "You mean sexually?" "I suppose so. He had his hand in its pouch." I haven't heard dialogue that funny in a long time.I also love the scene when Bagley is admitted to hospital to have the boil lanced. By now he's completely raving. He's going on and on about the evils of consumerism. So then the boil says, "You commies don't half talk a lot of s***." Magnificent! It's the sort of argument a Daily Mail reader would give. Criticise capitalism and you must be a goddamned Red. However, I can see where the boil is coming from. There are certainly times when Robinson is too militant. Like I said before, he really doesn't need to stand so high on his soapbox. But at the same time the film makes some excellent points. It's just that the film works better when it does it through comedy rather than rhetoric.Another great scene, one that takes a poke at society's hypocrisy, is when Bagley argues with a feminist who thinks men should bleed. "And I think you're a vegan who eats meat in secret. You see, she doesn't deny it. She's a vegan who eats meat in secret." "I do not eat meat!" "But you'll eat fish, you'll eat fish until the cows come home." "Fish is allowed!" Of course, this enrages Bagley.But although hypocritical lefties get a kicking too, the film, early on, raises an interesting point. If you're anti-consumerism, how do you spread your message without advertising? It's a bit of a kick in the teeth, that.However, Robinson is smart enough to know that consumerism is here to stay. The film doesn't end with any hope. All we can look forward to is more advertising, more spending and more products. The world is one magnificent shop, indeed.
hohumdedum2 ***POSSIBLE SPOILERS*** How To Get Ahead In Advertising is a film about a man and his preoccupation with boils. Doesn't sound like your cup of tea, eh? Well, if you're a fan of dark comedy, this twisted British satire is a riot! I was a little hesitant because the title of this film seemed like some sort of bore, trust me though, you will be in stitches! I would certainly like to see some of the directors other works, especially Withnail & I. Too bad the Criterion Collection DVD is out of print, for I would certainly have it among my collection. Great dual performance from the lead actor Richard E. Grant. I give this a 7/10, and recommend it for anyone who enjoys outlandish comedies.