VividSimon Simply Perfect

Fluentiama Perfect cast and a good story

PiraBit if their story seems completely bonkers, almost like a feverish work of fiction, you ain't heard nothing yet.

Raymond Sierra The film may be flawed, but its message is not.

Chrysanthepop Vít Klusák and Filip Remunda come up with an innovative idea to film a documentary comedy about advertising a supermarket...that doesn't exist. The film shows the viewer the whole process from planning, advertising to building a 'front'. The only part that hasn't been done is the making of the actual supermarket. Through this film they show the power of advertisement, which is a multi-billion dollar industry and the influence it has on the common citizen and that corporate companies really know every button to press in order to successfully manipulate consumers.In this film, thousands of people excitedly gather together, with family or friends, to 'raid' the non-existent supermarket which is to 'open' at 10:00. Some have even arrived as early as 7:00 a.m. 'Ceský Sen' has sparked a lot of controversy. Many Czech people were infuriated as they felt betrayed and conned and infuriated that the government spent so much money on advertising. Vít Klusák and Filip Remunda have tackled significant issues and pointed out how people have almost become 'pawns' to corporate industries.'Ceský Sen' is also a well made film. Shot in mock documentary style, Klusák and Remunda bring a lot of humour while touching on various issues relevant to today's economy. Even though they have angered a lot of people, they have awakened many through their poignant film.

beatcamel Like most people I was intrigued when I heard the concept of this film, especially the "film makers were then attacked" aspect that the case seems to emphasize, what with the picture on the cover of the film makers being chased by an angry mob.Then, to watch the film and discover, oh, what they mean by "the film makers were attacked" was some kids threw rocks at a sign and a number of people complained loudly and said "Someone should beat those two kids up." The picture on the cover, "the chase" as it were? Total fabrication. Which I guess ties in with the theme of the film, lying and manipulation to satisfy vain, stupid children with more money and time then sense.I have no idea what great truth the viewer is supposed to take away from this film. It's like Michael Moore's "Roger & Me", but if "Roger & Me" was Moore mocking the people of Flint. It's completely misdirected and totally inane. Wow! Can you believe that people who suffered under the yoke of Communism would be really excited to have markets full of food? What jerks! And it's not so much, "Look at the effects of capitalism and western media blah blah blah", since it wasn't just that their fake market had comparable prices to the competitors, it was that, as many people in the film say, the prices were absurdly low, someone mentions that they should've known it was fake by how much they were charging for duck. That's not proving anything except that people who are poor, will go to a store that has low prices, bravo fellas, way to stick it to the people on the bottom.Way to play a stupid practical joke on elderly people. You should be very proud. How about for your next movie you make a documentary about Iraq and show how people there will get really excited for a house without bullet holes in the walls and then, say, "HAHA! NO SUCH HOUSE EXISTS! YOUR SO STUPID AND LOVED TO BE LIED TO BY THE MEDIA!".Morgan "Please Like Me" Spurlock unleashed this wet fart of a film and it's no surprise since Spurlock as One Hit Wonder prince of the documentary world seems to throw his weight behind any silly sounding concept to stay relevant in a world that really has no need of him.Avoid like the plague.

Polaris_DiB Everyone with any opinion about advertising (which, in this hyper-mediated world, is pretty much anyone) has at LEAST a half-aware understanding of the ability of advertising to affect their lives. Czech Dream is a movie about just that, as two student filmmakers design an ad campaign for a product that doesn't even exist, a hypermarket (which is, from what I saw in the movie, sort of a mix between a wholesale market and a supermarket) that advertises its opening day by saying such things as, "Don't come!" and "Don't spend!" Two thousand people arrive anyway.This documentary is most effective in its complete simplicity. The filmmakers and crew take no time trying to hide their judgment or view from the movie--you can even see the mics, lighting set ups, other cameramen, and so on--because the idea here is NOT to create a so-called objective documentary but to show much more directly and personally the power of advertising over people. This power is something everyone perceives, but not as many people really believe in, until something like this occurs and two thousand people are left on a field with nothing in it but a banner.Czech Dream is full of wonderful details. Vit and Filip spend little time detailing the actual process, focusing more on the message that the ads are trying to create, and allows most of the film's time to settle on people's comments about it. The self-serving dialog of the advertisers ("Oh, I think this is a horrible thing, but we're professionals and so we'll do it. It's like a doctor who has to save a rapist" "I like being an advertiser, you know, I like going out with my friends and knowing that I am the one that moves the world" "Filmmakers lie, advertisers don't lie") is well foiled by the reactions of the crowd of people who actually arrived, whose opinions range from "Hey, I know what this is, this is two people trying to get us outside for once! Let's have a picnic!" to "I'm going to take you to court for this!" and who, amazingly, take very little time in connecting the event to its political meaning (one that the filmmakers didn't really intend).One thing about this documentary I find particularly interesting, though, is how much it focuses on "Czech" aspects of it, even though there's nothing besides that one word that makes it any different from any other ad campaign. The fake hypermarket is called "Czech Dream" to create a sense of consumerist paradise, of course, but most of the reactions of everyone involves the idea that they were lead to be tricked BECAUSE they were Czech (which some people are angry about, others amused), when in fact a situation like this can occur anywhere advertising of this type exists (everywhere? Maybe not in the third world, but that's contestable as well). Of course, here in the United States, if anyone did this, they'd get sued or something (Americans have no sense of humor). But still, the message is surprisingly universal despite how personalized and small the two filmmakers tried to make it.--PolarisDiB

milo970 after weeks of advertising at the tax payers expense via a student grant; about 2000 hapless consumers including the aged and handicapped listen to preposterous ribbon cutting speeches and charge/jog while complaining about lack of parking across a paddock to find the hypermarket is a canvas facade on scaffolding. Listening to amateur Czech consumers angry abuse about the perpetrators is a very funny thing!The build up was painful as filmmakers attempt to poke obvious jibes at the likes of BBDMs Czech office that helped them create a radical campaign. About as funny as most non-English speaking comedy; "look Vladimir, he throw pie in face!".....yes, we've seen that one...sigh...welcome to the West. But it was worth it to see the irate responses of the elderly and confused.Why? When the filmmakers were finally quizzed. I believe their point was that citizens blindly obey and will go to the EU referendum the same way. The Govt and big business are lying to us. 'Look…' they say; 'we just paid them to do the same thing.' If you enjoy the spoutings of incensed people, Milo says check it out.