Marketic It's no definitive masterpiece but it's damn close.

FuzzyTagz If the ambition is to provide two hours of instantly forgettable, popcorn-munching escapism, it succeeds.

Bergorks If you like to be scared, if you like to laugh, and if you like to learn a thing or two at the movies, this absolutely cannot be missed.

Suman Roberson It's a movie as timely as it is provocative and amazingly, for much of its running time, it is weirdly funny.

evdl43 The greatest movie ever sold.It is not about the greatest movie ever sold. It is the most sold movie. I hope everybody is aware that it is not a documentary, but one big commercial disguised as a documentary.Very cleaver of course.I have been in the USA a couple of times, and I can't shake the thought that the situation described in the movie Idiocrazy (2006) is coming to reality soon (first in the USA). And that is the brilliance of this movie. Not to watch, but it is probably worthwhile for the maker of the movie. And therefore 7 out of 10 of using the numb system and people watching this.

gtmail77 I was expecting something different...perhaps a more snarky look at the placement biz and how audiences react, companies profit and actors struggle with fake looking/sounding/feeling products jammed into scenes. Instead we get him putting the movie together as he's putting the movie together. I fun idea but then it gets derailed with too much info and pointless interviews...Trump, Tarentino, JJ Abrams and a few others that left me wondering if Spurlock sold out in order to cash in a favor for this movie or his next. Had he not reached so high this would have been a fun ride from start to finish. Instead we get a mish-mash of jokes, setbacks, ads, info, boring mtgs and happy teachers. huh? If he sold out as part of the joke, the movie lost out on entertainment value. Altho the shampoo ad almost makes it worth it.

Abhishek Bhatt The best thing about Morgan Spurlock is not that he examines societal issues, but that he does it in an entertaining and engaging way. With Pom Wonderful presents The Greatest Movie Ever Sold he stacks irony upon irony while putting it all out there in the name of transparency without being judgmental. There are of course few obvious sequences where the artist's preferences creep in. Like when he visits São Paulo as a total fan-boy of a city that got rid of all commercial hoardings – utopia! Or when he showcases struggling schools willing to make ends meet by selling out ad space on school premises. But overall, you are free to make what you want of it and here's what I think:The movie is about Spurlock attempting to use product placement, marketing and advertising to finance a film about product placement, marketing and advertising. My initial impressions were of rage towards shameless corporations dictating terms on artist and art. Towards 'sell outs' who compromise on their vision just to make quick bucks. And towards bad movies that showcase products so blatantly that you feel offended on how stupid these companies think you are.But after a few days of pondering upon the movie, I have changed my opinion about marketing through movies. When done in a thoughtful way it can be quite a positive thing. For starters, the 17 brand partners that supported The Greatest Movie… earn my respect for the risk they took. In my humble opinion the risk paid off for Pom Wonderful & Mini Cooper especially. I will try that drink out next time I come across it.. after all it's 100% pomegranate juice! That aside, I think this movie was a perfect brand fit for both the brands. In the movie's brand is similar to Spurlock's personality – Playful & Mindful – and Pom, Mini, Jet Blue etc fall in a similar category.Spurlock in his many interviews is successful to make you believe that these companies will do anything just to get some media impressions. It's true in part, the movie got 900 million media impressions even before the release, but there is more to it than just getting noticed. Association with this movie was a very conscious attempt by Pom & gang to stand up for something.. which is what branding is all about. As many experts have pointed out that Nike doesn't sell shoes in their ads.. they sell an attitude. This strategy makes them more human and people can relate to an 'attitude' more than a shoe sole.Pom & gang stood up for playfulness and came off as confident and bold. They entertained me while showing some balls. Thanks Pom.www.AbhishekBhatt.com

elisafuk-663-399249 Morgan sets out to make a docu reality* funded entirely by PRODUCT PLACEMENT- branding whatever you would like to call it.AS a film maker the question is do you give up your creativity so that you get the money to do your creativity? Is your creativity less so if you have to shift a couple of things that your funders don't like in the Script. That is the basic plot of this docu reality.At the beginning of the movie i didn't think he would make it, i thought half way through he would say something like he had had to re-mortgage his house , sell his grandma, cat, dog and goldfish to complete it....YEP they coughed up money , hard cash, more hard cash, and more hard cash...but did he compromise to get it done though?....* docureality - because it was happening as he filmed and lets face it that is the reality for filmmakers.Watched at the BFI(London) on an unseasonally sunny autumn day.... Anyone for POM? LOL you had to be there!