Lucybespro It is a performances centric movie

Konterr Brilliant and touching

Jonah Abbott There's no way I can possibly love it entirely but I just think its ridiculously bad, but enjoyable at the same time.

Lucia Ayala It's simply great fun, a winsome film and an occasionally over-the-top luxury fantasy that never flags.

kidboots There was no female dancer who could compare to Jessie Matthews. She had a sparkling personality and her dancing was out of this world - she was not called the dancing divinity for nothing!!! She did not make many films and many of them were not wonderful but "Evergreen" (1934),"First a Girl" (1935) and "It's Love Again" (1936) are among the top musicals ever made. "It's Love Again" was the first British film to have it's premiere in New York at the Roxy, before the British opening. She was always being courted by Hollywood and the time would have been ideal after the American premiere of "It's Love Again". She was having marriage problems then and in hind sight going to the States could have given her a whole new career but at the time she was praised for her loyalty in staying in Britain. Definitely "It's Love Again" is, in my opinion, her best film. No expense was spared either in the musical numbers or in the importation of American leading man Robert Young.Mr. Raymond (Ernest Milton) is desperate for a leading lady for his new show and Elaine Bradford (Jessie Matthews) a down on her luck chorus girl is eager to audition for him. For her first attempt she sings and dances to the lilting "It's Love Again" - she also makes the acquaintance of Peter Carlton (Robert Young) a reporter - they dance a soft shoe together. In the middle of her audition, an old flame of Raymond's arrives and between reminiscences of West End, he engages her for the shows leading lady - Elaine goes home determined to make a name for herself as she thinks that is the only way to succeed.Carlton, along with his sidekick Freddie (Sonnie Hale, Jessie's husband at the time) is a reporter without a scoop!!! Freddie suggests they invent a fascinating, adventurous lady that only they can write about - Mrs. Smythe- Smythe!!! Elaine, still unemployed, decides to impersonate Mrs. Smythe-Smythe to get some publicity. She arrives at the Imperial Palace with Cyril Wells (Matthews occasional dancing partner). Together they dance "We Have Met Before" - Jessie looks splendid in a barely there silvery evening gown. She meets up with Peter and begs him to let her go on with her impersonation (they do a lovely "footsie" dance to "It's Love Again").She is invited to an Eastern Bazaar ball where she has to improvise a Hindu dance - and she does!!! in an amazingly risqué costume made of glittering jewels and not much else, plus an elaborate head-dress!!! She dances to Roy Fox Band's "Tony's in Town" - she's wonderful!!! The evening ends with a shooting match between Elaine and a crusty old colonel. On the way home she sees Raymond and executes an impromptu dance to impress him - "Gotta Dance, Gotta Sing" is a light hearted, bouncy song that Jessie performs in a park. At the song's end all the passers by join in the chorus, including a couple of baritone bobbies!!! Raymond is impressed and promises to put her name up in lights - "Mrs Smythe- Smythe"!!! (Elaine had wanted to make it on her own). She is starred in a spectacular musical "Safari" and the show stopping finale "I Nearly Let Love Go Slipping Through My Fingers" features that silver spangled cat suit - the outfit that shocked Michael Balcon and is always mentioned in articles about Jessie. The dance itself is amazing, as Elaine first sings the song, then dances with a chorus line, then does a dazzling dance with her partner Cyril. She is then exposed by a rival reporter as a fake but is determined to come back as Elaine Bradford. She is then seen in a montage of dances she has performed throughout the film and Raymond realises he had the right girl from the start.Robb Wilton has an excellent role as Boys, the butler.Highly, Highly Recommended.

spj-4 I've seen a few Jessie Matthews' musicals on late-night TV & they are all enjoyable. I regard her as an underrated talent from her era as I hadn't heard of her until the last few years. She has an effervescence & innocence about her that is ideally suited to such light & breezy productions & her almost accidental forays into fame & fortune."It's Love Again" is my personal favourite as the songs in it are mostly very appealing. It also gains from having a youthful Robert Young as a leading man & the settings for the musical numbers are impressive. This is much better than a typical time-filler of a late-night movie!

Jem Odewahn I caught this recently on late-night television. It wasn't given a great review in my TV guide, but I was intrigued into watching it for I had never seen 30's British star Jessie Matthews in a film. Admittedly, I was also waiting up for the World Cup coverage (Go Socceroos, go!) to begin on a different channel. So I killed time and watched 'It's Love Aagain'.And I enjoyed it.It has a very light, flimsy plot and little unique visual style. Those are the downers...but then, did the Astaire-Rogers 30's musicals have amazing story lines and incredible camera-work? No. This is a cheery comedy-musical designed to make audiences feel good about themselves and life, and it works on that level. Some of the acting is rather poor at times, but that doesn't detract from the star, the 'Dancing Divinity' Jessie Matthews.From seeing her in this, I think that she was a very talented lady. She is an appealing, though not great, actress and a wonderfully capable and accomplished dancer-singer. She lights up the screen in every scene she is in and she works well with her male love interest, Robert Young. I've seen a lot of Young's work lately (courtesy of late-night television) and I am beginning to really like him. A reliable, underrated leading man.It looks very lavish for a Post-Great Depression film set in London. Matthews is charming, the musical numbers are fun, and you'll forget your troubles for a brief time.Worthwhile.

timothymcclenaghan Once again, Jessie Matthews's character is conducting an impersonation, this time of a fictional high-society adventurer, whose identity Matthews assumes in a scheme to get on the stage. The fictional woman is created by a society-column newspaperman, portrayed by American actor, Robert Young, who needs a notorious subject for his column in order to keep his job.The plot develops as Young's character learns of the charade and conspires with Matthews's character to conduct exotic exploits for this fictional society personality, so that Matthews can get attention, and Young can keep his job as society editor.The music of this film has the typical 1930s melodies and lyrics. None of the songs seem to have survived beyond their use in the film, although they are pleasant enough. Keeping in mind that Matthews was reportedly a popular and prolific recording artist in England, as much admired for her singing as for her dancing, she performs these songs with charm and personality.Matthews performs a wide variety of dancing styles here. One comic bit stands out when Matthews's character is coerced into performing an Indian temple dance that she supposedly knows. Hesitatingly, she begins to fake it, but it soon turns into a swing music tap dance when the swing band jazzes up the music of the Indian folk musicians.There is a nice, lavish production number toward the ending, in which Matthews wears the sequined body stocking, including high heel shoes. You might have seen a picture of her in this costume in books about movie musicals.I have recently seen all six of the musical films starring Jessie Matthews. If you can only see one Jessie Matthews film, I would recommend this one, because her dancing ability really stands out here. She was appropriately nicknamed "The Dancing Divinity." This film can be obtained on VHS.