Generation Like

2014 "Are kids using social media or is social media using kids?"
7.1| 0h54m| en| More Info
Released: 18 February 2014 Released
Producted By: Public Broadcasting Service
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Budget: 0
Revenue: 0
Official Website: http://video.pbs.org/video/2365181302/
Synopsis

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

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Reviews

Moustroll Good movie but grossly overrated
Glimmerubro It is not deep, but it is fun to watch. It does have a bit more of an edge to it than other similar films.
TaryBiggBall It was OK. I don't see why everyone loves it so much. It wasn't very smart or deep or well-directed.
Nayan Gough A great movie, one of the best of this year. There was a bit of confusion at one point in the plot, but nothing serious.
Mr-Fusion At face value, 'Generation Like' didn't hold any surprises. Pretty much everyone knows that the Internet, in its current form, is all about likes, clicks, what-have-you. I mean, that's common knowledge. But digging a little deeper, that's where things get scary. The primary focus here is this: it's not the technology, but what companies are doing to kids *through* technology. Specifically, marketing. The younger age group knows that the goal with social media is to be your own media network, and it's a generation that is willing to do the work of the marketing department just for more likes. Selling out isn't selling out anymore, it's the brass ring. Sponsorship is the prize. It's a new (terrifying) spin on conformity.7/10