A LEGO Brickumentary

2015 "If you thought you knew the world of Lego, YOU DON'T KNOW BRICK!"
6.8| 1h33m| G| en| More Info
Released: 31 July 2015 Released
Producted By: Global Emerging Markets (GEM)
Country: United States of America
Budget: 0
Revenue: 0
Official Website: http://www.thelegodocumentary.com
Synopsis

A look at the global culture and appeal of the LEGO building-block toys.

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Reviews

Matialth Good concept, poorly executed.
Humaira Grant It’s not bad or unwatchable but despite the amplitude of the spectacle, the end result is underwhelming.
Kien Navarro Exactly the movie you think it is, but not the movie you want it to be.
Dana An old-fashioned movie made with new-fashioned finesse.
Dan Franzen (dfranzen70) LEGOs are a whole thing nowadays. Well, if I'm being honest, and I like to be honest, it's been a thing for quite a while now. There are annual conventions. There are subcultures devoted to building from a kit or building freeform fun or to particular collectible sets. It's a toy that's as attractive to adults as it is to kids, and it doesn't show signs of slowing down.Now, when I was growing up, there weren't very many LEGO sets. The space one was considered a Big Deal around my house. The LEGO guy had an astronaut helmet! And there were all kinds of pieces you could use to build a wacky spaceship, directions be darned. In fact, I don't remember ever following directions for a LEGO set. We'd just pick up pieces and see what happened. Nowadays, though, there are thousands of themed sets, from Harry Potter and Star Wars to the old classics like pirate ships or the aforementioned astronauts. And with the huge success of The LEGO Movie, The LEGO Batman Movie, and the LEGO Ninjago Movie, it's hard to see the product's popularly dwindling anytime soon.This documentary touches on everything LEGO, from its old-timey beginnings as an amusing pastime for the kiddies to the marketing behemoth it's become. We learn how LEGOs are used in a New Jersey school to help autistic children communicate. We learn that people have used LEGOs to make actual, usable, real life things like houses and cars. We learn that LEGO can even be used as an art medium. We learn, too, that the LEGO company itself evolved from being a typical create-from-within corporation to one that gladly welcomes the ideas and visions of its customers, even holding contests to get new ideas for LEGO products.This Brickumentary is a fine film. There are plenty of human-interest stories, as one might expect, and more than one will jerk at the ol' heart strings. And, as noted above, there are also several real-world applications on display. When's the last time you saw a toy being used by adults to produce practical results? Probably half past never! Sure, it's a huge commercial. There aren't many warts on display, no disfigured minifigs. But that's okay – the universal appeal of the toy made me happy to learn more about it. If you're looking for a tell-all, keep walking. But if not… this film fits like, uh, two interlocking bricks, or something.
Michael_Elliott A Lego Brickumentary (2014) *** (out of 4)Jason Bateman narrates this somewhat long-winded by highly informative documentary about the history of LEGOs and why everyone loves them so much. The documentary covers how the company got started, the early troubles with fire and then goes into detail about how the company evolved over the decades to become a global phenomenon. We get interviews with fans, master builders as well as people who have a dream job of creating new models. If you're a fan of LEGOs then you'll certainly love this film as it really does tell you everything you need to know about the company and its fans. The documentary does a very good job with the history but it also gives you a good idea of what they plan on doing in the future including how they got fans involved with what they come up with . We get to see some of the amazing large creations that superfans have come up with as well as some of the fan-made movies.
CleveMan66 Parade of the Virgins! That's what I thought when I saw that "A Lego Brickumentary" (G, 1:33) focused mainly on adult Lego enthusiasts. Then I saw married couples and families in this documentary… so I couldn't use that particular line. Next I thought that I could just mock the adults whose main hobby was building with Legos as being simply uncool. That's when I saw award-winning singer-songwriter Ed Sheeran, "South Park" co-creator Trey Parker and Houston Rockets star Dwight Howard all extol the virtues of the plastic bricks. At that point… well, I was kinda led to take this documentary a little more seriously. And that was only the beginning.The movie does begin at the beginning, explaining how Lego bricks were invented and became one of Denmark's most famous exports, but who knew that so many adults took those colorful little bricks so seriously? Jason Bateman narrates the documentary which spends most of its time introducing us to adults who have made Lego a way of life, and showing us many, many different uses for this construction "toy".After we meet Lego "master builders" who are full-time employees of the company, the film introduces us to ordinary people in different countries who became self-made Lego innovators, some of whom have been welcomed into the Lego corporate family. There are also clubs and conventions for those who refer to themselves by the unfortunate-sounding acronym AFOL (Adult Fan of Lego).Then things get serious. The documentary shows us how Legos have been used in modern art and to build a full-sized replica of a Star Wars X-Wing Fighter. Legos have even been used in city planning and in therapy for autistic children. Throughout the movie, an animated Lego minifigure ("min-fig" for short) pops up to provide moviegoers with explanations of the movie's main points, but mostly, this film is about the people, the surprising variety of people all over the world using Lego bricks in a surprising variety of ways."A Lego Brickumentary" follows several of these Lego-centered stories and brings some of them to interesting and satisfying conclusions. The movie was more interesting and wide-ranging than I thought it would be, but it was still not much more than a Lego commercial on steroids. The documentary is fun, but it plays out as a long visitor's center video at the Lego factory or one of the Lego theme parks. "B"
David Ferguson Greetings again from the darkness. Toys can be fun, educational, relaxing, challenging, and yes, even profitable. No toy exemplifies all of these characteristics better than LEGO. Co-directors Kief Davidson and Daniel Junge go "Beyond the Brick" (the film's original title) as they explore the history and community of these fascinating plastic pieces. Founder Ole Kirk Christiansen (of Denmark) began as a maker of wooden toys, but in 1947 he discovered a plastic molding machine which, within a couple of years, revolutionized his company and the toy industry. The company is still family-owned and is now a $4 billion company and the second largest in the industry despite competing in only one category of toys. It's a remarkable business case study, and an equally remarkable study in social impact. If you own LEGO pieces from 1955, they will still work with the bricks and pieces being produced today … planned obsolescence is not part of the LEGO business strategy. The film introduces us to the designers, the master builders, and the community of LEGO aficionados known as AFOL (Adult Fan of LEGO). We also learn of a LEGO language filled with acronyms that permeate the competitions, fairs, and conferences. In the early 2000's, the company posted its first ever loss, but quickly rebounded by listening to their loyal customer base and making the necessary product changes. Last year's award-winning animated THE LEGO MOVIE has stimulated even more interest in the tubes and studs … as well as permanently stamping our brains with the "Everything is Awesome" song. Jason Bateman narrates the film – as a minifig – and adds a splash of color and visual acumen to the story telling process. It's important to note that visuals are a key factor in some of the breathtaking creations of the brand's most committed devotees. This includes the work of one who re-creates classical artwork for a gallery in NYC, and a stunning life-sized model of the Star Wars X-Wing Starfighter in Manhattan. We also see how LEGO plays a role as Autism therapy for kids, and even for mock-ups at NASA.The LEGO community is most impressive. They actually participate in suggesting and designing new products, and the online network of LEGO stop-action short films act as a combined marketing strategy and challenge to other users. LEGOLAND doesn't draw much attention here, but the loyalty and creativity of the customers is quite something to behold. It's a reminder that the smartest companies collaborate with (rather than dictate to) their customer base … but most can only dream of this deep LEGO relationship with AFOL.